Phrases and Slogans: The Power of Persuasion

Phrases and slogans play a crucial role in the world of marketing, as they have the power to persuade and captivate consumers. These concise and memor

The Pros and Cons of USPTO's Change the Trademark Searching System Tess in 2023

With the retirement of the legacy Trademark Electronic Search System (TESS) on November 30, 2023, we have transitioned the system to search for pendin

The Need For Smart Intellectual Property Laws for Artificial Intelligence

The Psychology of Fonts

Exploring how different fonts can evoke specific emotions and perceptions in consumers is a fascinating aspect of the psychology of fonts. Fonts have

The Power of Color to Influence Your Brand

Color plays a significant role in branding and has a profound impact on consumer perception.

Supreme Court Decision Strengthens Brand Holders’ Ability to Protect Their Trademarks Against Alleged Parodies

In recent years, the rise of parodies in popular culture has led to a growing concern for brand holders and their ability to protect their trademarks.

Trademarks, the use of Symbols, Ethical Considerations and Education

In today's globalized world, trademarks play a crucial role in identifying and distinguishing products and services. They are essential for businesses

Is ChatGPT a Valid Author?

In the ever-evolving world of artificial intelligence, the emergence of language models capable of generating coherent and human-like text has sparked

Trademark in the World of AI: Protecting Innovation and Ensuring Ethical Boundaries

In the rapidly evolving world of artificial intelligence (AI), trademarks play a crucial role in protecting innovation, fostering healthy competition

Pepsi has a new logo

Pepsi on Tuesday unveiled a new logo and branding that will roll out in North America this fall and globally next year.

Adidas backtracks on Black Lives Matter design opposition

Adidas says it is withdrawing a request to the US Trademark Office to reject a Black Lives Matter (BLM) application for a trademark featuring three pa

The Twitter Logo Evolution

The Twitter Bird logo came onto the scene in 2010, but not many people who use Twitter today know that it has a name. It was named Larry T Bird, with

The Worldwide Surge in COVID-19-Related Trademark Applications

The coronavirus epidemic has affected just about every industry in America, people have been quick to line up to file trademark applications to protec

Trademark filing by owner vs Trademark lawyer

As the digital world allows even small businesses to market their products and services across to every continent, establishing trademark protection i

Use of trademark on social media

In the current era, social media is a growing field of business, contacts, and revenue. Therefore the content we see on everyone’s find is getting b

Is a Color or Black and White Trademark More Attention-Getting?

It's hard to depict a design of a trademark. Especially, when it's your own business you're designing a trademark for.

Secrets and Psychology behind the successful trademark design

Your company logo is the trademark design that represents what you do and what your company stands for.

Colors and their impact on trademarks

Colors have an influential psychological impact on the behavior of consumers and the decisions they make before purchasing. This knowledge has control